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This week Mitzi is leaving everyone behind. Plus, White Lotus feels like a build that will never drop, Set Active embraces realness, and YouTube creators are doing something that could revolutionize the industry.
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Timestamps:
02:00 – Mitzi is leaving everyone behind.
05:00 – Is White Lotus building to a drop that will never come?
13:30 – Set Active is embracing realness with their “bloopers” campaign.
20:00 – YouTube creators are hosting the first ever YouTube upfronts. The importance of upsetting the social ads spectrum.
27:10 – PepsiCo is acquiring Poppi for nearly $2 billion (despite their recent scandal).
37:00 – We’re ready for more brand rivalry.
Show Notes:
- The SCAN 👀 CLUB 2025 Trend Report
- Shoutout to @brettburns6009!
Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).
Production by Morgan Berna, editing by Oliver Banyard, creative by Chester Ebona and Drew Simonar.
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